Miriam O’Callaghan has filed High Court proceedings against Facebook.

O’Callaghan told the Sunday Times newspaper in January that she was planning to sue the social media giant, alleging that fake advertisements using her name and photo were being promoted on the platform. 

These advertisements featured false adverts for a face cream, and her solicitor had been complaining to Facebook about the ads since last June, she said.

Callers into the RTÉ Radio One’s Liveline with Joe Duffy last summer said they’d seen the advert and had bought the product believing it had been endorsed by O’Callaghan. 

The case was filed by O’Callaghan on Friday, and she is being represented by solicitor Paul Tweed. There is no date as of yet for when the case will be heard before the court.

Source: The Journal